Boots, camouflage and cleats. These three words are unintentional brands. When you hear or see these three things you automatically make a connection to something you already know and are well acquainted with.
Your brand for your operation is just as important. When a customer sees an item that relates to your brand you want them to make a voluntary connection with your product. When branding yourself, it is to separate your product from the next guy, so coming up with a seamless logo that is rememberable can also give credibility to your business.
When you start working with Rural Route Creations on designing a logo to represent your business, remember you are setting the stage for the centerpiece of your marketing. You want this logo to be the cover to your book, because the logo will be the first thing your potential customer sees and connects you with.
Versatility in a logo is key. Remember that some of your best advertisements will be walking billboards, or your current customer. Being able to spread your message/brand with your current customers, gives recognition to you and the product you represent. Having a simple and clean-cut logo can do your business wonders as you are able to put the same logo on the caps you give away, your website and business cards.
As the centerpiece of your business, your logo should be instant recognition for the services that you offer. But why do you move forward with getting a logo created by a professional? When is this step necessary for your business? How do you prepare to make a logo with a lasting impression? Or how do you know when it is time to give your old logo a facelift?
-Have a clear understanding of the message you want your brand to convey.
-Know that the size of your company should not determine the strength of your logo.
-Be open to new ideas that will allow your logo design to prosper and reach the target audience you desire.
Rural Route Creations was established in November of 2007 and six years later, the foundation of integrity of the business is strong as ever. But with growth, came the decision to give Rural Route Creations a facelift. This is something that many businesses decide to do when they feel they have outgrown their old logo. In addition to updating your logo it is a good idea to have different variations of the same logo or have a personal signature that works with your logo. When doing this consistency is key, but when done correctly will allow your brand to shine in any situation!
Coca-Cola for instance, has changed their logo 12 times since 1885. Sometimes it has just been their font that has changed and other times there was more of a drastic change. But no matter what the change, they kept it simple and recognizable.
Your logo is your name tag, your visual identity, the start of your brand and a simple but significant way to grow your business and make it reputable.
If your operation is ready to move your business branding forward, contact an RRC staff member here to learn more about our current Logo Design Special.